Doing marketing without a solid marketing strategy in place is like throwing mud against the wall and hoping that some of it will stick.
We never indulge ourselves into designing marketing solutions for our clients without working out their marketing strategy first.
Your business strategy comes down to making informative choices about your business:
- Your winning aspirations
- Where to play
- How to play
- How to win.
Marketing strategy builds on those business choices further and should answer the following:
- What you are going to do (and won't do)
- What your brand stands for (and what it doesn't stand for)
- What you are offering (and what you're not offering)
Great marketing strategy covers one long-term and one short-term objective. Anything more than that and you are risking wasting your time and resources on unachievable goals.
Remember, only smart objectives count: