Our Philosophy

Like to know the guiding principles Greenlamp follows?

  1. Marketing exists to change customer behaviour, drive growth and increase revenue.
  2. Marketing is big-picture thinking (strategy & plan) combined with tactical doing (create, implement & integrate), respect both.
  3. Marketing without a solid strategy is gambling.
  4. Marketing strategy first, marketing creative second.
  5. Marketing research creates marketing knowledge.
  6. Marketing knowledge creates marketing effectiveness.
  7. Marketing effectiveness creates marketing return on investment.
  8. Marketing second, business reality first.
  9. Truly effective marketing is an ongoing repetitive process that requires a prolonged and sustained effort with ongoing investment.