Like to know the guiding principles Greenlamp follows?
- Marketing exists to change customer behaviour, drive growth and increase revenue.
- Marketing is big-picture thinking (strategy & plan) combined with tactical doing (create, implement & integrate), respect both.
- Marketing without a solid strategy is gambling.
- Marketing strategy first, marketing creative second.
- Marketing research creates marketing knowledge.
- Marketing knowledge creates marketing effectiveness.
- Marketing effectiveness creates marketing return on investment.
- Marketing second, business reality first.
- Truly effective marketing is an ongoing repetitive process that requires a prolonged and sustained effort with ongoing investment.